MOMAr means providing strategic thinking to the use of cultural and natural resources, incorporating all the actors involved in its management and creating models of economic and social development and territorial sustainability with them all, fostering the rural areas identity without copying or moving models from other environments, but tailoring them.
The project highlights the existence of territories with problems - depopulation, ageing, no use of resources- whose identity is however marked by a rich heritage, exceptional in some cases - UNESCO heritage - and whose management entities have either not finished defining their models of action in terms of cultural and natural resources or directly borrowed models that do not correspond to the territorial reality.
MOMAr will serve to improve policies and programmes addressing heritage in rural territories, taking into account the peculiarities and cultural identities of places where rurality determinates a mode of action. The inhabitants -who maintain the territories alive- will be a central part of the strategies and new projects designed.
Although since 1965 Europe has recognised that culture is a basic principle in the construction of a European identity based on ndividual identities, with few exceptions the most unpopulated rural territories in Europe have felt excluded from the programmes in force, due to their inability to address them from an appropriate perspective.
Interreg Europe programme makes possible through MOMAr that a representation of rural territories with singular heritage to think strategically, with a common objective and through a interregional exchange work before addressing the design and execution of actions. It makes also possible to incorporate certain territories and their inhabitants into Europe. MOMAr represents, in summary, the need of rural territories for a specific management of cultural and natural resources impacting the inhabitants and improving their quality of life.